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Guides

Research guides

Plain-language guides you can use today.

Mystery shopping guide: how to run it in Africa

Find out how your customers are treated when you are not watching.

Read the guide

Focus group guide: how to plan, run and report

Understand why people think and choose as they do.

Read the guide

Competitor analysis guide for African markets

See where you stand, where rivals are strong and what to do next.

Read the guide

Looking for ready questionnaires? See the free survey templates and the free tools.