Research we run
One method, two kinds of client. We build field partnerships across Africa quickly and take on new countries case by case.
UN agencies, the World Bank, the EU, the AU and NGOs
Surveys, baselines, evaluations and monitoring, bid as sole prime contractor with named university experts.
Development partnersConsultancies, telecoms, banks and consumer brands
Market, customer and brand research with fast multi-country delivery.
BusinessServices
Household and sample surveys
From sampling frame to weighted dataset and report.
Baselines, midlines and endlines
Indicator measurement designed so later rounds compare cleanly.
Programme evaluations
Mixed methods: surveys, key informant interviews and focus groups.
Monitoring and data collection
Recurring rounds and third-party monitoring.
Market and consumer research
Segmentation, usage and attitudes, market entry.
Customer and brand tracking
Repeated waves with consistent questions.
Product and price testing
Concept tests and price sensitivity.
Opinion polling
National, non-partisan trackers on the economy and public services.
Focus groups and interviews
Local moderators, transcripts and translation.
How a project runs
- Brief
- Design
- Pilot
- Fieldwork
- Quality checks
- Weighting
- Expert sign-off
- Delivery
Every survey result is published with its method: sponsor, fieldwork dates, sample, mode, weighting and margin of error. Read our methods.