Market research and survey company in South Africa
Fast, documented surveys of South African consumers, from one question to a tracker.
South Africa's high smartphone use makes WhatsApp and mobile web the quickest routes to people, with phone interviews for depth.
We turn studies around quickly and document every step, so a result is ready to go into a board paper or a bid. A named university expert from the country reviews the design and signs it off.
How we reach people in South Africa
WhatsApp, SMS, mobile web and phone interviews, with partners for face-to-face work.
Rules and consent
Studies follow the Protection of Personal Information Act. See our research rules page for how surveys are regulated in South Africa. See our research rules page for the details, and our privacy notice for how panel data is handled.
Services you can commission in South Africa
- Household survey
- Baseline and endline survey
- Third-party monitoring
- Customer satisfaction survey
- Brand tracking
- Market entry and feasibility study
- Opinion polling
See how pulse studies, trackers and full studies work.
Public data on South Africa
Browse South Africa on PollsAfrica: elections, leaders, the economy, public holidays, fuel prices and more.
Frequently asked questions
Can you run a survey in South Africa?
Yes. We design and run surveys in South Africa through our panel, phone interviews and field partners. Tell us the audience and the date and we reply with a design, a price and a timeline.
Can you handle a large or multi-country study in South Africa and beyond?
Yes. We combine our panel, phone interviews, field partners and country advisors, so a study can start with a quick pulse and scale to the size your decision needs, across several countries.
How do you make sure the results can be trusted?
A named university expert from the country reviews each design and signs it off. We set quotas, weight to national figures, check quality as data arrives and publish the questions, the sample and the method, following the AAPOR and WAPOR codes.
Do you work for political parties?
No. We are non-partisan and do no work for parties or candidates.