Market entry and feasibility study

Before opening in a new country or launching a new product, you need to know who will buy it, what they pay now, what they use instead and what would make them switch. A market entry study answers those questions with a survey of the people you want as customers, set beside the local rules, costs and competitors that decide whether the market is worth entering.

Who it is for

• Companies deciding whether to enter or expand in a country.
• Founders testing a product with real customers before a launch.
• Investors checking the demand story in a pitch.

What we do

• Define the decision the study has to support and the evidence that would change your mind.
• Survey the target customers on need, current behaviour, willingness to pay and alternatives.
• Add qualitative detail from our Voices group where the numbers need explaining.
• Set the findings beside licensing, tax and competitor context drawn from public sources.

What you get

• A written recommendation with the evidence behind it.
• Customer segments, what each wants and what each would pay.
• A short list of risks and what to test next.

What decides the price

We do not publish list prices, because studies of the same size can be very different jobs. These are the things that move a quote:

• Countries and the customer groups that matter.
• Depth of desk research and qualitative work.
• Whether you want one report or a live tracker after launch.

Try the scoping tool to see which of these matter most for your study, or see how pulse studies, trackers and full studies work.

Where we work

Ghana, Kenya, Ethiopia and South Africa. Nigerian studies are run with our Nigeria arm, NigeriaPolls, using the same method.