Interviews with business professionals fail when the wrong person turns up. The hard part is not finding a name, it is finding someone who really runs the product, the partnership or the budget you are asking about. We recruit against your screener, check each person before you meet them, handle the scheduling and the participant incentive, and tell you early when a profile is too narrow to fill.
Who it is for
- Research agencies and consultancies that need local professionals for interviews, panels and expert calls.
- Companies testing a product, a price or a partnership with the people who would buy or run it.
- Funders and programmes that need the view of managers or specialists in a sector.
What we do
- Turn your profile into a short screener with questions a respondent cannot easily guess their way through.
- Source people through our expert network and our own organisation and professional records, and through field partners where needed.
- Screen by phone or message before you meet anyone, and confirm the answers that decide eligibility.
- Schedule the sessions, remind participants, and manage the incentive from the funds you place with us for that purpose.
- Replace anyone who does not meet the screener when your team speaks to them, on the terms in the quote.
What you get
- A feasibility note by country before any recruiting starts, including how hard the profile is to find.
- Screened and scheduled participants, with the screener answers you can check.
- A record of who was contacted, who qualified and why others did not.
- Recruitment only, or recruitment together with the interviews, in English or French.
What decides the price
We do not publish list prices, because studies of the same size can be very different jobs. These are the things that move a quote:
- How narrow the profile is: sector, company size, job role and what the person actually manages.
- Countries and languages.
- Number of participants and how soon you need them.
- Interview length and the incentive you want to offer.
Try the scoping tool to see which of these matter most for your study, or see how pulse studies, trackers and full studies work.
Where we work
Ghana, Kenya, Ethiopia and South Africa. Nigerian studies are run with our Nigeria arm, NigeriaPolls, using the same method.
Frequently asked questions
Do you need the screener before you can quote?
We can give a first feasibility view from the profile alone, but a firm price and date need the screener, the interview deadline and the incentive you plan to pay.
How is payment handled?
We ask for a deposit that covers participant incentives before recruiting starts, with the balance once the interviews are complete. We do not start chargeable work before you confirm in writing.
What if the profile is too narrow to fill?
We say so early, with what we found and what would widen the pool, so you can decide before you spend more.
How do you protect the people you recruit?
Participants agree before they are contacted for a study. We share only what they have agreed to share, and we do not pass on contact details to anyone they have not agreed to meet.
What is B2B market research recruitment?
It is finding and screening business professionals, such as managers, specialists and decision makers, to take part in interviews, surveys or expert calls for a research study. The work includes writing the screener, sourcing people, checking that they qualify, scheduling the sessions and paying the participant incentive.
How do market research recruitment agencies charge?
Recruitment is usually priced per qualified participant, and the price rises as the profile gets narrower or the person more senior. Incentives are normally paid on top. We scope each job from your screener, the countries and the number of people, and we do not publish list prices.
Can you recruit senior decision makers and niche professionals?
Sometimes, and we say honestly when we cannot. Narrow profiles, such as a manager who personally runs a partnership model in a mid-sized company, take longer and may not be possible in every country. We give a feasibility view before any recruiting starts.
Do you run a B2B market research panel?
We recruit for each project, from our expert network, our own records of organisations and professionals, and field partners, so that every person is screened against your criteria. Consumer studies run on our opted-in panel.