An omnibus survey carries questions from several clients in one questionnaire, so each client pays only for their own questions. It suits a company or agency that needs a clean answer to a handful of questions rather than a full study. We run recurring survey waves in Nigeria and you can place your questions in the next one. We check the wording for neutrality and the order so one question does not bias another.
Who it is for
- Companies that need a quick read on awareness, usage or opinion before committing to a bigger study.
- Agencies and consultancies that need a few answers for a client report.
- Media, NGOs and public bodies that want a documented number to quote.
What we do
- Review your questions for clarity and neutrality, and suggest changes.
- Place them in the next survey wave, in an order that does not bias the answers.
- Report your results with the exact wording, the sample, the dates and the method.
What you get
- Topline results for your questions, with the exact wording.
- A method note: who was asked, how, when, the sample and the weights.
- Breakdowns by group where the sample supports them, and a clear statement where it does not.
What decides the price
We do not publish list prices, because studies of the same size can be very different jobs. These are the things that move a quote:
- Number and type of questions.
- Which groups you need to see results for.
- Which wave you want to join.
Try the scoping tool to see which of these matter most for your study, or see how pulse studies, trackers and full studies work.
Where we work
Ghana, Kenya, Ethiopia and South Africa. Nigerian studies are run with our Nigeria arm, NigeriaPolls, using the same method.
Frequently asked questions
Which countries do you cover?
Our recurring survey waves are in Nigeria. For other countries we scope a panel study to your question. Ask us and we will say what is realistic.
Can I see the results of other clients?
No. You see your own results. Questions from other clients stay private unless they choose to publish.
How do I place a question?
Use the add-a-question page, send us your wording, and we will reply with feedback and the next wave you can join.
What does an omnibus survey cost in Africa?
Each client pays only for their own questions, so an omnibus survey costs far less than a stand-alone study. The price depends on how many questions you add, which groups you need to see and the wave you join. We do not publish list prices. Send your questions and we reply with a scoped price and the next wave you can join.
How do I choose an omnibus survey provider or company?
Ask how the sample is drawn and how big it is, how results are weighted, whether the questions are reviewed for neutrality, how the order of questions is controlled, whether the method is published with your results, and who can see your answers. A provider that states the limits of its sample plainly is worth more than one that promises every breakdown.
What are good omnibus survey questions?
Short, closed questions work best, such as which brands people have heard of, which they use, how likely they are to recommend one, or how satisfied they are with a service. Each question needs clear answer options and the group it is meant for. We review the wording with you and suggest changes.
Is this a national omnibus survey?
Our recurring waves are national phone surveys of adults in Nigeria. We state the sample size and the margin of error with every result and show a breakdown only where a group has enough interviews. For a business omnibus, a regional sample or another country, we scope a separate study.